The Cheeses of Europe are coming back to New York! On September 12 & 13, the Cheeses of Europe will be showcasing delicious cheese offerings at a free pop-up event in Midtown Manhattan. The event, which is open to the public, will be held at the new French Cheese Board space, and four cheese companies from France will offer samples of more than twenty different types of cheeses. Additional highlights will include visuals from the newly launched “Make it Magnifique” communications campaign, the debut of the new Cheeses of Europe Mobile Application, an art exhibit, pours of wines to accompany the cheese samples, cheeses for sale at wholesale prices, and educational presentations by each of the attending cheese companies.
Representatives from the Cheeses of France Marketing Council will be traveling from Paris to attend the event, and will be present to answer any questions attendees may have about the cheeses.
WHEN: Friday, September 12 & Saturday, September 13
TIME: 11 a.m. to 7 p.m. (event is open to the general public)
WHERE: French Cheese Board; 26 West 39th Street, New York, NY 10018
“We hosted our very first pop-up event in New York in 2011,” states Laurent Damiens, Communications Director at CNIEL, the French Dairy Inter-Branch Organization. “We are so excited to bring it back to the people of New York, and present these delicious French cheeses, as well as our amazing new communications campaign, in our new event space, the French Cheese Board.”
Be sure to check out our recap of the same event that happened in 2012.